Southwest Florida is covered by towers in Key West and Ruskin, which is just south of Tampa. TV stations without their own Doppler can tap into the National Weather Service's radar, and that's what WINK does. WINK News prefers to stay with the latest live cutting-edge technology that is also the most powerful." "NBC2 has a radar that is nearing 20 years old," Gilson said. Mark Gilson, manager at Fort Myers Broadcasting, which owns WINK, explained the absence. An image published by The News-Press in January 2014 shows the familiar radome atop WINK's tower, but the sphere isn't there today.ĭarrel Lieze-Adams, vice president for news at Waterman Broadcasting, which owns NBC2, also noted its absence, tweeting a photo with the caption: "What is missing in this picture? #tellthetruth" WINK no longer has Doppler radar at its Palm Beach Boulevard studio. NBC2 and WINK each describe their radar as "live," but the stations use very different systems. It can be raining on one street, and sunny on the next. Southwest Florida's weather conditions change hour-to-hour, minute-to-minute. RELATED STORY: Weather Wars: NBC2, WINK rift dates to Hurricane CharleyĬharley isn't the only strife between WINK and NBC2, either. The Fort Myers-based NBC and CBS affiliates, respectively, do not agree on which station's meteorologist was first to "call" Hurricane Charley's turn toward Southwest Florida. Locally, NBC2 employs five meteorologists, a number WINK matched three weeks ago with the hiring of weatherman Zach Maloch. ABC7 has four meteorologists, and Fox4 employs three.Įvery station has its own weather personality, but the battle for weather supremacy between NBC2 and WINK runs especially deep. "Once that trust is built, then you depend on them when severe weather hits," Balz-Elsholz said. While reporters in small- and medium-sized markets come and go, anchors and meteorologists tend to have more staying power, according to Teresa Bals-Elsholz, chair of the geography and meteorology department at Valparaiso University. They rely on social media specialists and website producers to bring weather forecasts and weather stories onto alternative platforms. They devote anywhere from a couple minutes to an entire broadcast to weather, depending on conditions. Local stations invest heavily in weather, employing experienced teams of meteorologists, purchasing high-tech mapping software and subscribing to various weather services. "If you aren't thought of as a dependable, trusted source of weather information, you are not going to be able to compete as a news source in any market," said Dick Haynes, a lead research analyst at Frank Magid & Associates who has worked as a consultant for hundreds of TV stations in markets across the U.S. 1 reason people tune in to local TV news, according to a study from the Radio Television Digital News Association. And it updates every minute, giving you the most powerful, most accurate information right in the palm of your hand.If it seems like local television stations put a lot of emphasis on weather, it's because they do. Our radar scans the sky with the highest precision and detail, even tracking rain the other radars miss. Harness the horsepower of NBC2’s First Alert Power Doppler system right on your Android phone! The First Alert Weather app gives you access to Southwest Florida’s only live, local radar. Harness the horsepower of NBC2’s First Alert Power Doppler right on your phone!
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